Content and copywriting for the Discovery Group:
“Metaphors are a great language tool, because they explain the unknown in terms of the known.” – Anne Lamott
Health, wellness, and living your best life
Since March 2018, I’ve been a contributing writer for the Discovery Group across different segments in the company. I’ve written for the Discovery Foundation, Vitality, Life Insurance, Business Insurance, and the Content Hub.
Here are a few standout examples of the projects I’ve worked on so far:
Discovery Foundation Awards book
From May to August 2018, I interviewed doctors and medical researchers that are making a significant impact in the public health sector. The Discovery Foundation published these stories in a book, which was given to the recipients of the Discovery Foundation Awards.
Have a look:
From October to December during the Vitality Open, I worked as an in-house copywriter and proofreader. My work encompassed so many things: from writing mailer copy and social media posts to proofreading all types of communications. One of my projects was to get in touch with and interview the Vitality Open winners. Their stories were posted on social media and at the end, I wrote a long piece with snippets of each winner’s story. I also interviewed a Vitality Active Rewards member who reached 163 consecutive goals and I wrote stories about product updates.
Have a look at a few examples of my work at Vitality:
Smart Money Podcast series
The Discovery Smart Money Podcast is a series of 12 interviews with financial experts about a range of topics that was aired on Cliff Central. I wrote the website content and descriptions for each show. Take a look: