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Understanding how to leverage Facebook is becoming a staple part of almost every social media strategy. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. How well does it work? What kind of engagement do you get? Looking to learn more about Facebook ? Check out our complete guide to Facebook here and learn all you need to get started. By setting yourself a few goals ahead of going live withyou also have something to measure your success against.
This will also help you when it comes to choosing the correct objective for your Facebook campaign in Step 3 below. Some more example goals could be:.
To get started with your first ad, click the green button in the top-right corner of the. There are 15 options here for what you might want to achieve:. With Facebook, you have many different ways of approaching an ad campaign. These ways can typically fall within three of benefits:. Objectives that get people to start thinking about your business and look for more information about it:.
Objectives that encourage people interested in your business to purchase or use your product or service:. For a breakdown of how to set up each of the 15 Facebook ad types, check out our complete guide to Facebook here and learn all you need to get started.
This step is extremely crucial for the success of your Facebook campaigns. The audience for your ad can be customized based on all the following demographics:. In addition, with the Connections setting, you can choose advanced targeting, which lets you include or exclude people who are connected to certain s, apps, or events.
You can also further customize your targeting using custom audiences to retarget people who have already interacted with your business. Facebook recommends narrowing your reach in a targeted way in order to maximize the impact of your ad. We went quite narrow with this experiment, choosing the following audience demographics:.
This gave us an estimated reach of up to 3, people out of 14 million. The 3, people are how many we could expect to be online any given day and potentially see our ad. You can also set your budget to Daily or Lifetime:. This is where it gets really fun! For the text, you get 90 characters to share a quick message that will appear above your image s or video. There are two ways to create adverts: Using an existing post or creating a new advert.
Facebook Adverts look slightly different depending on the you want. Facebook currently offers 5 various formats for adverts:. Note: The formats available to you will vary based on the objective you set for your advert during Step 3 a little earlier in this post. Once the format is selected, you need to add the content to your advert the images or video and the copy. If your ad is going to be a success, you want your image and copy to be enticing enough to make people want to click.
The recommended image or video specs are normally placed next to the area on the screen where you your content, but as a rule of thumb:. You may also create to appear on Instagram. Facebook recommend using the default placements for the objective you chose, which enables Facebook to optimize placements for you in order to get the best possible at the cheapest overall average cost. However, if you want to select your own placements, Facebook recommend the following choices, broken out by campaign objective:.
For more on ad placements, check out this guide from Facebook. Now, your advert is ready to go. Looking for some advanced Facebook Advertising strategies? We tried three different types of Facebookeach deed with a different objective in mind. One final thought before moving ahead, it might be useful to see how our experience compares to Facebook benchmarks overall. WordStream analyzed the Facebook performance of its US-based clients and came up with many helpful performance benchmarks, such as the following.
Since we find ourselves in the technology space at Buffer, we can compare to the industry benchmarks in this chart. Like all the experiments we run and share here, your mileage may vary. Thanks for reading! I hope you find to be a useful guide for getting set up with Facebook and I hope our benchmarks also prove to be a handy measuring stick for what can be achieved on a limited budget. What are your top tips for creating brilliant ? Image sources: IconFinderUnsplashPablo. Buffer is the all-you-need social media toolkit that lets you focus on doing what you love for your business.
Looking for inspiration? These social media content ideas will help you keep your feeds feeling fresh and engaging for your audience Facebook can be an incredible way to reach your target audience. In the Ninety-one percent of marketers invested in Facebook advertising last year. You will learn How to set up your first Facebook campaign Tips on setting audiences, targeting, placements, and more Exact specs for creative — image sizes down to the pixel The ROI you can expect to achieve with Facebook Understanding how to leverage Facebook is becoming a staple part of almost every social media strategy.
And what can you expect for your hard-earned money?
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The Complete Guide to Getting Started with Facebook